Improved customer dialogue with tag and data management

Our team of technology leaders walks through the steps an organisation can take in order to communicate with more accuracy and relevancy by using tag and data management: 

  • An overview of challenges faced by marketers in a world of separate customer channels, and how mindsets need to change
  • Three transferable case studies, piloted by a travel agency, a finance product and a telecoms company to provide three separate approaches to connectivity and customer personalisation
  • A concise insight into how tag and data management really work together, without the big data buzzwords
  • A deep dive into poor consumer insight, and we can work to change this now from an organisational perspective

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