It’s a traveler’s market. Globetrotting is an increasingly accessible commodity, but it remains a differentiable experience thanks to the availability of deals, special offers, and vacation packages.
The average traveler is a shrewd consumer. She is aware of her options: she compares prices and her preferences are unique. Her screen is flooded with destination specials, but to her it's just white noise.
Your job? To remain relevant. To resonate with her when it counts. To compel her to value your relationship — so you can own it.
Unify your data across marketing channels for enhanced collection of customer behavior.
Formulate strategic messaging using dynamic content to send individual interactions to many.
Create the rules for the best customer approach at each touchpoint, then scale.
Seize opportunities to cross-sell and motivate your customer to book again.
Customer loyalty in travel is built on better use of customer data. Here's how to be better than expected, every time: