Here’s the reality. A customer doesn’t need much convincing to switch providers. In a saturated telecoms market, brand loyalty can be hard earned, but it CAN be earned. Your company has plenty of opportunities to increase customer value at every touchpoint — it all starts with unifying your data. Then you can use it to gain a meaningful understanding of your customers and personalize one-to-one interactions at scale throughout the entire customer journey. By automating smarter, more customer-centric decisions, your company will realize a significant increase in satisfaction, while retaining customers and attracting new ones.
And combine it with data from multiple channels to create 360-degree customer profiles.
Turn actionable data into scaled, personalized outreach.
And your company's integrity with centralized data and consent management.
So you can send them only the most relevant, timely and personalized messaging.
Our telecoms and utilities customers are winning the data-driven marketing game by competing on customer experience from day one. Here is a collection of our best learnings for making advocates out of bystanders: