Consumer research: creating meaningful relationships

Customer data and personalization

Naturally, customers are cautious about what data they share with other parties. However, banks can use this information to personalize and improve the overall customer experience. How can you cultivate your customers' trust in order to provide relevant offers and facilitate loyalty?

This report will show:

• What technologies different demographics use to manage their finances
• How brand loyalty plays into how consumers feel about personalization
• What level of personalization is ideal for consumers
• Consumer views on data privacy and how their data is used in personalized offers and ads.