Advanced identity management is absolutely essential to real-time, personalized customer journeys. If your tech doesn’t have the ability to process incoming and outgoing data in real time, then you’re actively missing opportunities to engage with your customers. Relay42 is built on a core of sophisticated ID management that is real-time all the time — and flexible enough to ensure your business is future-proof.
Relay42 uses a flexible layer of identifiers that are not tied to a single ID. This means that as new devices or channels arise (or become obsolete), Relay42 is a future-proof solution with the flexibility to use different identifiers as they become relevant.
Processing raw data means profiles are added to journeys based on behavior and your brand's logic. The result? End-to-end customer journeys that happen in true real-time.
Your customer's journey is happening right now — they don't have time to wait for your backend to process their data, and neither do you. That's why Relay42 is built to process all data in real-time, so you can offer the best customer experience in every channel.
All your customer’s data is important in the moment, which is why we ensure even offline is merged directly — no 24-hour processing delay.