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Data Activation

Data Activation

ACTIVATE YOUR DATA WHENEVER AND WHEREVER IT’S MOST RELEVANT

Having heaps of beautifully organized customer data is useless if you can’t activate it. Your central source of data truth needs to be able to send data to and from all of the internal and external channels you’re using throughout your customer journey — and that’s what Relay42 is all about. 

Advanced segmentation

Create audience segments based on any of the data you store in Relay42, without limitations on data segments, number of dimensions or data exclusions.

Advanced segmentation

Enterprise connectivity

Relay42 is designed to easily connect offline and legacy systems. We support a full set of 1st, 2nd and 3rd party data and offer the flexibility to allow you to benefit from future-proof connector options that don’t rely on cookies.

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Content module

Our content module helps you ensure that each touchpoint is fully personalized with dynamic creatives, text and/or pricing based on any profile information you choose.

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Connect to anything

Use our hundreds of existing connections and our customer-driven roadmap to enable the Relay42 platform to be your centralized solution for personalized data-driven customer journeys.

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Before we started working with the Relay42 platform, we sent most of our offers in bulk, all at once and via a single channel. Now that we’re working with Relay42, we can send tailored messages, advice and offers every day, and ensure they arrive at the precise moment when our customers are interested in an energy service.”


Maroue KhazaiLead Marketing Automation, NBA team | Eneco
Eneco

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Want to learn more about the platform — and the strategy — that puts data at the heart of your customer journey?
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